One Land - Love It! - Olli Move 2021
World Rhino Day22 September

World Rhino Day

22 September

Moving from caring to doing! Action for Rhino Conservation.

What is the OLLIMove?

The OLLIMove is an active virtual event that takes place globally in September - Heritage Month including World Rhino Day

It is a call to action and an opportunity for individuals to make a statement for our Rhino and to move from just caring to actually doing by completing a physical move or activity in any location around the world during the month of September including World Rhino Day which is on the 22 September. 

Your move can be any activity used to create awareness, here are some ideas:

Walk,  Write, Yoga, Cycle, Surf, Hike, Dance, Paint, Swim, Endurance Sport, Write, Martial arts, CrossFit, Climb etc...

MOVE as an individual, a family, a company or a school and CHALLENGE others to join you!

How do I take part?

Follow these 3 easy steps to take part in the OLLI Move

Step 2:

Any time during September with special focus on 

World Rhino Day 22 September 


Make sure to record your move/activity on Strava, if you register on the website you would have already filled in the details.

Step 3:

Take a photo/video of you doing your move and post it to social media.


Don’t forget to tag One Land Love It

Donate to Rhino

Please consider making a donation to OLLI

In order for us to take on conservation and education initiatives and

counter-poaching projects, we rely on public funding




Since 2019 we had people move for our Rhino in 33 different countries

with some extraordinary "Moves"

including the Frontier Rhino Ride in 2022


connecting Namibia & South Africa and the launch of the

"Baton of Hope"

which saw extreme athletes taking on amazing challenges...


In 2023 the Baton was passed on to

primary school children with the mandate to

MOVE from caring to doing because

"If not me - then who? If not now - then when?"

(More information below)


The Baton will be passed on again on

World Rhino Day 2024


There are always opportunities to get involved!


"Together let's MOVE from caring to doing -

Extinction cannot be our legacy"

Global Involvement

Ashley Dowds and The OLLI Move for rhino


"The Baton of Hope" 

2023 - 2024


Baton Of Hope


OLLI represents the ordinary person and we try to lead by example, demonstrating responsible citizenship, determined that extinction will not be our legacy and taking up the challenge:  “If not me, then who? If not now, then when?”  
Currently we have our 'Baton of Hope' initiative running with 5 local primary schools in PE/Gqeberha who are supporting OLLI's goals - a multi-faceted approach to rhino conservation including:


1. Direct Rhino Support
2. Education | Conservation community outreach
3. Awareness initiatives and campaigns
4. Celebrating Rhino


The back story is that the baton (in the shape of a rhino horn, carved out of wood in 5 parts, named because the seeds of hope are literally in our hands and require collaboration and continued team effort hence a baton) was handed to the OLLI family by a well-respected conservation family in Namibia in 2022 (Oelofse / Mt Etjo) when Wayne cycled from Swakopmund to Gqeberha connecting the two countries who hold most of the world's rhino. 


On World Rhino Day 2022 Wayne completed his 2500km in one month cycle in GQ/PE and dismantled the baton handing the parts on to various accomplished athletes who went on to achieve amazing things including Sharon Jessop's run to Kruger National Park, Steven Lancaster Everesting up Lady Slipper, Andrew Stewart's dangerous swim around Cape Recife and Jenni Gault's climb/hike to Everest Base Camp. 


This falls under our OLLIMove (Moving from caring to doing) based around September which includes World Rhino Day and is in Heritage and Tourism month (both of which are inextricably linked). 

In 2023 we needed to maintain the momentum and pass on the 'Baton of Hope' and decided that the complete opposite of accomplished athletes, who have perfected their strengths, would be young primary school children.  The schools involved in this year's initiative include Grey, Collegiate, Woodrige, Westering and Clarendon Primary Schools. These 5 schools received their part of the baton on World Rhino Day 2023 and we will reassemble the baton at the same time in September 2024.
We say children are the future but that could be bleak unless we empower them now to as we say "MOVE from just caring to DOING" because everyone cares but not everyone “does”.  We challenge the children to consider being EXTRAordinary… to find and use their extra.  The children are approaching OLLI's goals in different ways but ultimately, they are celebrating rhino and experiencing a form of 'activism', emboldened to use their 'voices' to make a difference and create awareness, to educate and bring about change!


OLLI is so proud of all the participating schools - the teachers and children who are so invested and are paving the way for a future for our rhino!



Current crisis

Roughly 10 000 rhinos have been poached for their horns in the last decade... 

South Africa, home to over 80% of the world’s rhino, is at the heart of this struggle. Poaching figures indicate a decline but grim population statistics reveal the concern that this is simply because there are fewer rhino left to poach.

As responsible citizens and custodians of our natural resources and wildlife, how can we risk saying that in our lifetime we allowed the extinction of our rhino?

We have to act to debunk the myth that rhino horn has value other than when it’s on a rhino, secure natural protected habitats, stop corruption and poaching, apply pressure to government and policymakers to intervene meaningfully and do what we can as individuals to take a stand against the unrelenting attack on this iconic species before it is too late.

 82% of the world’s wild mammals have been lost since 1970 and currently, a million species are facing extinction in the next few decades.   If we can’t save the rhino – how will we save the rest?

The time “to care” has passed… the time “to do” is now! Together let’s move from caring to doing!




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